What does E18 mean? It means your little girl dropped the camera face down with the lens extended. So, we are looking into the Canon Loyalty Program. We found it through fatwallet.com . I don't think Canon advertises this program. It is an upgrading program for refurbished cameras. Klazane has a nice camera, so in a pinch I could borrow hers and we also have our first Canon (2 mega pixels).